How the diagnostic works.
We score your GTM across eight pillars using a weighted, banded model, then prioritize recommendations against your weakest pillars first. Here's exactly how.
The eight pillars
Strategy & Vision
Pillar 1 of 8Clarity of GTM thesis, market positioning, growth model, talent design, and the alignment between strategy and execution.
ICP & Positioning
Pillar 2 of 8How sharply you've defined your ideal customer, value proposition, differentiated messaging, competitive narrative and category POV.
Marketing & Demand
Pillar 3 of 8Pipeline contribution, channel mix, content engine, brand investment, demand creation vs. capture, attribution, and CAC efficiency.
Sales Execution
Pillar 4 of 8Process discipline, qualification quality, multi-threading, outbound motion, deal velocity, enablement, ramp, forecasting, and PLG-to-sales handoff.
Pricing & Monetization
Pillar 5 of 8Packaging clarity, value-based pricing, discounting discipline, expansion-friendly model, and the cadence at which you re-test price.
RevOps & Data
Pillar 6 of 8CRM hygiene, system architecture, reporting confidence, forecasting rigor, territory/quota/comp design and the data foundation under GTM.
Customer Success & Expansion
Pillar 7 of 8Onboarding, retention, NRR, expansion motion, customer health, advocacy, and the post-sale revenue engine.
Pipeline & Forecasting
Pillar 8 of 8Pipeline coverage and quality, stage discipline, deal inspection, slip and conversion analytics, and the rigor of how forecast is built, called and held.
Scoring
Each pillar contains 8–10 calibrated questions on a 1–5 scale. High-leverage questions (the ones that disproportionately predict GTM outcomes) carry additional weight. Answers are normalized to a 0–100 score per pillar and averaged into an overall composite.
Scores are banded into three states: Critical (0–39), Developing (40–69), and Strong (70–100).
Recommendations
The recommendation engine is rules-based: each pillar has a library of moves tagged by the band the company falls into. We pull most aggressively from your weakest pillar, then add the next-most-impactful actions across other pillars.
On top of the rules, an AI-written executive summary synthesizes your specific answer pattern into a 2–3 paragraph narrative your team can read at the top of the report.
What we don't do
We don't sell software during the assessment. We don't ask you to book a call before showing your results. We don't produce a 40-page PDF nobody reads.