How the diagnostic works.
We score your GTM across seven pillars using a weighted, banded model, then prioritize recommendations against your weakest pillars first. Here's exactly how.
The seven pillars
Strategy & Vision
Pillar 1 of 7Clarity of GTM thesis, market positioning, growth model, talent design, and the alignment between strategy and execution.
ICP & Positioning
Pillar 2 of 7How sharply you've defined your ideal customer, value proposition, differentiated messaging, competitive narrative and category POV.
Marketing & Demand
Pillar 3 of 7Pipeline contribution, channel mix, content engine, brand investment, demand creation vs. capture, attribution, and CAC efficiency.
Sales Execution
Pillar 4 of 7Process discipline, qualification quality, multi-threading, outbound motion, deal velocity, enablement, ramp, forecasting, and PLG-to-sales handoff.
Pricing & Monetization
Pillar 5 of 7Packaging clarity, value-based pricing, discounting discipline, expansion-friendly model, and the cadence at which you re-test price.
RevOps & Data
Pillar 6 of 7CRM hygiene, system architecture, reporting confidence, forecasting rigor, territory/quota/comp design and the data foundation under GTM.
Customer Success & Expansion
Pillar 7 of 7Onboarding, retention, NRR, expansion motion, customer health, advocacy, and the post-sale revenue engine.
Scoring
Each pillar contains 8–10 calibrated questions on a 1–5 scale. High-leverage questions (the ones that disproportionately predict GTM outcomes) carry additional weight. Answers are normalized to a 0–100 score per pillar and averaged into an overall composite.
Scores are banded into three states: Critical (0–39), Developing (40–69), and Strong (70–100).
Recommendations
The recommendation engine is rules-based: each pillar has a library of moves tagged by the band the company falls into. We pull most aggressively from your weakest pillar, then add the next-most-impactful actions across other pillars.
On top of the rules, an AI-written executive summary synthesizes your specific answer pattern into a 2–3 paragraph narrative your team can read at the top of the report.
What we don't do
We don't sell software during the assessment. We don't ask you to book a call before showing your results. We don't produce a 40-page PDF nobody reads.