Pressure-test your go-to-market in twelve minutes.
A rigorous, seven-pillar diagnostic of how your GTM engine is actually performing (strategy, ICP, marketing, sales, pricing, RevOps and CS), with the highest-leverage moves you can make next, ranked by impact. 100% free. No credit card required.
What we measure
A complete view across the GTM motion, from strategy and pricing down to the data and AI that runs it.
Strategy & Vision
Clarity of GTM thesis, market positioning, growth model, talent design, and the alignment between strategy and execution.
ICP & Positioning
How sharply you've defined your ideal customer, value proposition, differentiated messaging, competitive narrative and category POV.
Marketing & Demand
Pipeline contribution, channel mix, content engine, brand investment, demand creation vs. capture, attribution, and CAC efficiency.
Sales Execution
Process discipline, qualification quality, multi-threading, outbound motion, deal velocity, enablement, ramp, forecasting, and PLG-to-sales handoff.
Pricing & Monetization
Packaging clarity, value-based pricing, discounting discipline, expansion-friendly model, and the cadence at which you re-test price.
RevOps & Data
CRM hygiene, system architecture, reporting confidence, forecasting rigor, territory/quota/comp design and the data foundation under GTM.
Customer Success & Expansion
Onboarding, retention, NRR, expansion motion, customer health, advocacy, and the post-sale revenue engine.
A diagnostic, not a survey.
Built from the operating playbooks of high-performance GTM teams. Every question maps to a real decision your team is making (or avoiding) right now.
- 01Answer 64 calibrated questionsLikert-style, takes about twelve minutes. Save and resume on any device.
- 02Get scored across seven pillarsA weighted, banded score per pillar plus an overall composite, with strengths and gaps surfaced.
- 03See your prioritized next stepsAn AI-written executive summary plus up to 8 ranked moves tailored to where you scored weakest.
Twelve minutes. A clearer plan. Free.
Stop guessing where the leaks are. Get a tailored, prioritized read on your GTM today; free, no credit card required.