Built by operators, for operators.
GTM Diagnostic exists because most GTM problems are not strategy problems; they're clarity problems. The leadership team usually knows something is off; what they need is a structured way to see it, name it and decide what to do first.
Why we built it
We've spent years inside scaling B2B companies (as founders, CROs, RevOps leaders and consultants). The same pattern shows up almost everywhere: leadership has strong opinions, the data is fragmented, the GTM motion has drifted, and nobody can agree on the top three things to fix.
GTM Diagnostic is the artifact we kept wishing existed: a structured, opinionated lens that gets a leadership team to the same page in an afternoon, not an offsite.
Our operating principles
- Specific beats clever. Generic frameworks don't move teams. Specific, prioritized next steps do.
- Measure the whole motion. Strategy, ICP, marketing, sales, pricing, RevOps and CS are one system. We score them as one.
- No vanity output. Every line of the report is meant to be acted on by a real GTM leader inside 90 days.
- Honest, not flattering. The diagnostic will tell you where you're weak. That's the point.
Who it's for
Founders pressure-testing their GTM before raising. CROs taking over a new motion. CEOs preparing for a board review. Investors building diligence on a portfolio company. RevOps leaders making the case for change.