# GTM Diagnostic

> A free self-assessment that pressure-tests a B2B company's go-to-market across eight pillars (strategy, ICP, marketing, sales, pricing, RevOps, customer success, pipeline & forecasting) and returns an instant, prioritized report.

GTM Diagnostic is built for B2B founders, CEOs, CROs, VPs of Marketing and Sales, RevOps leaders and GTM consultants who need an honest read on where their go-to-market is leaking and what to fix first. The assessment takes about 14 minutes, requires no signup to start, and is free. Each pillar is scored on a banded, weighted model and recommendations are ranked against the weakest pillars first.

## Core pages

- [Home](https://www.gtmdiagnostic.com/): Overview of the diagnostic, what it measures and how it works.
- [Start the diagnostic](https://www.gtmdiagnostic.com/assessment): Begin the free, ~14-minute self-assessment.
- [Methodology](https://www.gtmdiagnostic.com/methodology): Detailed breakdown of the eight pillars, scoring model and recommendation engine.
- [About](https://www.gtmdiagnostic.com/about): Operating principles and why the diagnostic exists.
- [Blog](https://www.gtmdiagnostic.com/blog): Field notes on B2B go-to-market for founders, CROs and RevOps leaders.

## Blog

- [Sales Capacity Planning: When to Hire AEs (And When Not To)](https://www.gtmdiagnostic.com/blog/sales-capacity-planning-when-to-hire-aes): Most B2B teams hire AEs to fix what's actually a productivity problem. How to size capacity honestly and avoid the most expensive mistake in sales planning.
- [CAC Payback: The Number That Hides Your Worst Channel](https://www.gtmdiagnostic.com/blog/cac-payback-the-number-that-hides-your-worst-channel): Blended CAC payback hides which channels are quietly losing money. Here's how to cut it by source and rebuild your acquisition mix in one quarter.
- [The Sales-Marketing SLA That Actually Stops the Fighting](https://www.gtmdiagnostic.com/blog/sales-marketing-sla-what-actually-belongs-in-it): Most sales-marketing SLAs are theater. Here's what belongs in a real one — and how to write it so the lead-quality argument finally ends.
- [The Real Cost of an Undefined ICP](https://www.gtmdiagnostic.com/blog/the-real-cost-of-an-undefined-icp): Most B2B revenue misses trace back to a fuzzy ICP, not a broken sales team. Quantify the cost and tighten the definition in under 30 days.
- [Forecast Accuracy: Why Your CRM Forecast Is Always Wrong](https://www.gtmdiagnostic.com/blog/forecast-accuracy-why-your-crm-forecast-is-wrong): Most B2B forecasts miss not because reps lie, but because the system grades the wrong evidence. Here's how to rebuild forecast accuracy in one quarter.
- [RevOps Maturity: 5 Signals You've Outgrown Your CRM Setup](https://www.gtmdiagnostic.com/blog/revops-maturity-five-signals-outgrown-crm-setup): Most B2B teams outgrow their CRM setup 12-18 months before they admit it. Here are five signals your RevOps foundation is now the constraint on growth.
- [Pricing Experiments That Don't Break Your Forecast](https://www.gtmdiagnostic.com/blog/pricing-experiments-that-dont-break-your-forecast): B2B pricing changes usually ship as a hard cutover that breaks the forecast. How to run pricing experiments cleanly without putting next quarter at risk.
- [Net Revenue Retention Benchmarks for B2B SaaS (2026)](https://www.gtmdiagnostic.com/blog/net-revenue-retention-benchmarks-b2b-saas): Honest NRR benchmarks for B2B SaaS by segment, business model and ACV — and the operating habits that separate top-quartile retention from the rest.
- [Why Your Demand Gen Mix Is Overweighted on Paid](https://www.gtmdiagnostic.com/blog/demand-gen-mix-overweighted-on-paid): B2B demand gen has quietly become 70% paid. Here's why that mix breaks unit economics and how to rebalance toward channels that actually compound.
- [The 90-Day Plan a New CRO Should Actually Run](https://www.gtmdiagnostic.com/blog/cro-90-day-plan-that-actually-works): Most new CRO 90-day plans optimize for visibility, not leverage. A sequenced plan to find the real revenue problems before you change anything.
- [The Pipeline Coverage Ratio That Predicts Next Quarter](https://www.gtmdiagnostic.com/blog/pipeline-coverage-ratio-that-predicts-next-quarter): Most B2B teams use a 3x pipeline coverage rule that no longer works. Build a coverage ratio tied to your real win rate, sales cycle and segment mix.

## Optional

- [Contact](https://www.gtmdiagnostic.com/contact): Inquiries, partnerships and custom assessments.
- [Privacy](https://www.gtmdiagnostic.com/privacy): How we handle the email used to deliver your report.
- [Terms](https://www.gtmdiagnostic.com/terms): Terms of use for the assessment and site.